The Designer

The Designer
'Do what you love and you will never work a day in your life'.


The designer

From sketching to reality.

Let’s take a peek behind the curtains of our design studio. We are constantly trying to think of new ideas and ways to present our collection. The fashion design process is not as easy as it seems. It takes dedication, planning, and time to build our brand. There are many factors that go into designing our new styles. 

We first select the most premium fabrics that inspire us.  Lace, eyelit fabrics, Cotton Gauze and the yummiest fleece available.  

Next we begin the sketching process and send the sewers guidelines on how to make the patterns. 

Third of all we get proto samples made and fit them to make sure they are perfect. 

Finally we get our beautifully made samples in the studio and begin the merchandising process.  

From there, we edit, drop out, add in, embellish w/ foils, beads and embroideries and start having some real creative fun. 



By Christy Teloh

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